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Pioneers of Plus

Empower your Ms Shape, we've got you!

Here we stand, as a woman-founded, woman-led brand

Plus size has always had a negative connotation, be it because of health reason or because fashion, and the global media, dictate the way we should be aspiring to look. I know, health is important and it's vital we all take care of our bodies to ensure we are fit and strong, however it doesn't necessarily mean we all have to be a size zero; it's okay to have curves, nature intended for us to come in all shapes, sizes and colors. Ms. Shape is Inclusivity & Empowerment.

We believe in yes

We celebrate curvaceous figures, we believe in being real, and showing it as it is (!), and we fly the flag: PLUS IS MORE THAN EQUAL.

Our products are aimed for all sizes, however we ensure a particular focus to plus size fit, ensuring products in plus size are made to fit; our design teams, manufacturing and whole ethos is around the focus to develop garments specifically made for each size, and not merely a standard size with an extra panel sewn in!

#ThisBody Campaign Photo #ThisBody Campaign Photo #ThisBody Campaign Photo

Where we are

Everything we bring you will be designed from scratch for the sizes we sell, and we pledge our ongoing commitment to bring new and exciting styles in products which will reflect the amazing goddess you are, and make you feel, oh so comfortable!

Fashion, fit, comfort and versatility.

We start with a range of tights, leggings, athletic wear and body shorts; all of which are so innovative, finally products befitting a plus size as well as smaller sizes! Using complex yarn mixes, innovative fibers solutions and state of the art machinery, we are revolutionizing the US hosiery marketplace.

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We hope across our site we have conveyed our values; to you our customers at the center of our business model, we strive to exceed your expectations and continuously improve to always bring you the right solution for your needs, to the people who work at any point in the manufacturer-to-consumer-chain, we pledge ethical and just policies, and to the environment we hope to leave our children, we actively work towards only eco friendly processes and materials.